Jeremy Piven. Alias: Ari Gold.

New York Gossip has a slightly new article on the remifications Ari Gold has on Jeremy Piven himself. "Many fans scream "Ari!" at me, and I'll simply walk over and tell that I'm only the actor playing him." The real Gold, or rather Emanuel, is a successful agent.

Speaking of agents, Gold's character has apparently sparked some actors to fire their own agents. "The best are the other actors who tell me they've fired their agent because they want a rep who's more like Ari. All you can do is try to tell them not to base real-life decisions on fictional characters."